Kelly Lockwood Primus

CEO & President

Kelly Lockwood PrimusKelly Lockwood Primus, CEO & President for Leading Women oversees day to day operations of the company, business development and client relationship management to help our clients reach their global diversity goals.

Prior to joining Leading Women in 2013, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization. As Vice President for Marketing & Communications, Kelly was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, and drove participation in the organization’s live and virtual events to “sell-out” status.

Before her time in women’s leadership roles, Kelly was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Kelly was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference. Within less than a year, the organization went public, had acquired multiple new retail partners including Walmart, and the company’s products were featured in leading trade publications as a product category to watch.

While a resident in North Carolina, Kelly was a mentor to students at the Wake Forest University Graduate Women in Business Program, a panelist at their Women in Leadership Conference and a judge at the Wake Forest University Schools of Business Annual Marketing Summit MBA Case Competition.

With experience on both the agency and in-house corporate sides, Kelly was charged with developing The Goodwin Group’s global business and marketing strategy to expand the integrated marketing agency’s revenue opportunities within the pharmaceutical and medical association industries when she took on the role of Vice President, Strategy and Business Development. Utilizing research to identify a unique market opportunity, Kelly reconstructed the organization’s service offerings resulting in new customer acquisitions and a revenue increase of 100%.

From 2000 to 2006 Kelly held marketing & communication roles of increasing responsibility at the $700M privately-held consumer products company, The Holmes Group, Inc. (acquired by Jarden Corporation) culminating in the role of Corporate Vice President and General Manager of the Lighting Division Business Unit.

A graduate of the University of Rhode Island, Kelly also participated in Executive Leadership Programs at Boston College and Northwestern University’s Kellogg School of Management.

Connect with Kelly on LinkedIn: www.linkedin.com/in/kellylockwood